by Michael Best | Dec 3, 2023 | Blog posts and book excerpts
Real life stories are a great way to make a point. And the point I want to make (yet again) with this story is that if small businesses don’t match big businesses in certain aspects, it will undermine their growth and survival prospects. Of course, there are aspects...
by Michael Best | Sep 4, 2023 | Blog posts and book excerpts
I forget who it was that said something like this, “If it’s common sense how come it’s not more common?” It can so easily be applied to an issue that arises way too often among small businesses—not answering the phone. Surely it’s common...
by Michael Best | Aug 4, 2023 | Blog posts and book excerpts
I was recently involved in a customer service incident that’s not only worth repeating for the learning opportunity but also for the laugh in a you-can’t-make-this-up kind of way. I’ll tell the story but to avoid embarrassing anyone (though they deserve to be...
by Michael Best | Jul 4, 2023 | Blog posts and book excerpts
The full title to a recent Shopify article is “Why Mental Health Is Essential to Your Business Strategy.” I’m pleased to see an organization as influential as Shopify highlighting this issue. I addressed it in the context of our industry in my book,...
by Michael Best | Jun 4, 2023 | Blog posts and book excerpts
Mahatma Gandhi apparently had something to say about customers, though I for one would never have guessed that he had any interest in business generally or customers specifically, at all. He was much better known for being an Indian lawyer, anti-colonial nationalist,...
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