This character should be on every small-business owner’s contact list. Regrettably, this isn’t the case. Nowadays, the cost of setting up a presentable website can start at under a hundred dollars. Reliable hosting can cost as little as twenty dollars a month. In spite of this, about 40 percent of small businesses still have no presence on the web. But enough tut-tutting about a discouraging statistic for now. We’re here to discuss an important character—the Website Host. For the sake of convenience, let’s think of this host as an individual, even if it’s a big corporation.
Website hosts, just like any other service providers, aren’t all cut from the same cloth. Selecting one isn’t as simple as surfing the internet and picking a name—the digital equivalent of of throwing a dart at a list. Different options come with different offerings and vastly different price tags. It’s therefore important to consider your web hosting options while keeping needs and costs in balance. You don’t want to subscribe to an inadequate service , but you also don’t want to pay for more than you need.
Excerpt from “Characters”. Character 32: Website Host