Online media developers come in many guises including the neighbour’s kid, your geeky niece, or retired Uncle Fred with too much time on his hands. These enthusiastic amateurs are not, however, the online developers I have in mind for you. I’m talking about qualified, competent, professional social media developers who may work independently or be employed by a firm.
There are many areas in which thrifty, budget-conscious small business owners will try to get away with the cheapest option possible, but this must not be one of them. Cheap, particularly as in free from Uncle Fred, can turn out to be costly in terms of wasted time and business image damage.