I write non-fiction to inform, entertain, and amuse — but mostly to inform. When I embarked on my ambition of becoming a non-fiction business writer, I naively believed that sharing years of hard-learned lessons and valuable insights would naturally draw attentive audiences. I was wrong. All I seemed to accomplish was proving the wisdom of that ancient adage about leading a horse to water but being unable to make it drink.

I’ve also had to concede what I’d long been warned about: business executives and small business owners alike simply don’t read books. If that weren’t true, how would one explain the flourishing market for book summary services, podcasts, and instructional videos?

This led me to rethink my writing ambitions specifically, and my purpose more broadly. I’m now focused on spreading the joy of botanical art to as many people and places as possible, in collaboration with my wife, Margaret, an accomplished botanical artist and instructor. Together, we’ve produced thirty-five botanical art instructional e-booklets that have been enthusiastically received around the world.

One that I authored — Life With a Botanical Artist: A Survival Guide — was written true to my twin goals of informing and entertaining. It is available, along with all thirty-four other e-booklets, at https://botanicalart.education.

Other examples of my writing — on topics ranging from business to the observations of everyday life — can be found in the Articles section of this website.